The Bulletin Board just had a report of a fablous new boutique hotel opening in King's Cross, just accross the Euston Road on Birkenhead Street, WC1H 8BA.
We don't have too many details, but going by their website it does look fantastic…(although out of my price range!). Check out their website for the details – Rough Luxe Hotel.
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Pollution levels on Euston Road King’s Cross weather (BBC)
Kings Cross Environment 
Some reviews that may be interesting:
Positive (Guardian) – http://www.guardian.co.uk/travel/2008/nov/16/rough-luxe-hotel-london-review
Negative (The Times) – http://www.timesonline.co.uk/tol/travel/where_to_stay/london/article5287452.ece
And perhaps the definitive indication that style has arrived in King’s Cross, an article in Wallpaper magazine –
http://www.wallpaper.com/travel/rough-luxe-hotel-london/2823